About Us

Welcome to Sufiza Lifestyle — a space where tradition meets trend, and every thread tells a story of artistry, culture, and timeless elegance.

Founded under AruKash Textile Pvt. Ltd., Sufiza was born from a deep love for India’s rich textile heritage — particularly the delicate and expressive art of Chikankari embroidery. What began as a passion soon grew into a purpose: to preserve, revive, and reimagine traditional handwork for the modern woman.

Our name, Sufiza, draws from the soulfulness of Sufi thought — calm, graceful, grounded — just like the clothes we create. We believe that fashion is not just about what you wear, but what you feel when you wear it. That’s why every Sufiza piece is designed to be more than just beautiful — it’s made to carry warmth, intention, and story.

Our Craft

At the heart of Sufiza lies the timeless elegance of Chikankari — a hand-embroidery technique passed down through generations, known for its intricate threadwork, delicate patterns, and unmistakable charm. We work closely with skilled artisans from regions like Lucknow, supporting their craft and livelihood while giving ancient techniques a new-age canvas.

Each piece — whether it’s a flowy kurti set, a stylish blouse, or a fusion co-ord — is crafted with precision, patience, and passion. We honour the hands that create, ensuring every stitch retains its authenticity while embracing modern cuts, palettes, and comfort.

Our Style

Sufiza stands for versatility with soul. We offer a thoughtfully curated collection that includes:

• Elegant Chikankari kurti sets for everyday grace or festive moments
• Contemporary blouses and tops with heritage detailing
• Chic westernwear and fusion pieces for the modern wardrobe
• Occasionwear that feels luxurious yet effortless

Whether you’re dressing for work, a family get-together, or just a moment for yourself, Sufiza brings you fashion that feels grounded, graceful, and confidently you.

Our Philosophy

We believe in slow fashion — in creating pieces that last, matter, and make you feel something. We also believe in the power of women telling their stories through style, and we’re here to support that journey with clothes that are expressive, rooted, and refreshingly modern.

With every piece, we remind you of our promise:
We stitch stories — some traditional, some trendy.

We’re proud to be a part of your journey, whether you wear Sufiza to a celebration, a quiet coffee date, or just because you want to feel beautiful on a regular day.

Thank You

Thank you for supporting Indian craftsmanship, for choosing handmade, and for embracing fashion that feels a little deeper. When you wear Sufiza, you wear a piece of tradition, of artistry, of care — and most importantly, of yourself.

With love and gratitude,
Team Sufiza